CEO Insights

Executive Awareness Program

If you are a senior executive there are potentially thousands of people waiting to be led by you, you define what value you want to create, and you lead that massive virtual team to create that value. Now is the time.

 
With over 500 Million users and monthly over 10 Million joining, Social Media is growing 3 times faster than the Internet – and in the new Word of Mouth or social these are your customers, competitors, and your employees.

The online marketplace and social media impacts ALL aspects of your company. Are you prepared?


In the new paradigm, the customers have a voice.  Social media is a mind set, a new way of doing business. Social media is affecting business processes, service models, marketing strategies, product co-creation, sales models and the way we collaborate as communities, customers, and competitors.
This isn’t just about marketing or sales, or about internet tools.  The Social Web is about communities, collaboration, peer production and user-generated content. It is a place where business reputations are defined by customer opinions and ratings, where press is delivered by independent bloggers, and product development and insight is driven by customers. As digital natives–those who have grown up with the Internet–flood the workplace, your employees will expect to be part of the Social Web and they’ll have a lot to contribute.
Your company has numerous internet touch points – representing opportunities and risks.
“…if you think social media guidelines don’t apply to you, you are probably already on the endangered species list.”  O’Reilly Insights, June 30, 2009


On the risk side, your competitors are able to use social media to pre-empt your announcements, gather data about your companies’ activities, and even damage your brands and reputation.  Even allies or employees may misrepresent your messages and initiatives, creating unecessary costs. If you don’t effectively navigate and manage your interactions within the new paradigm, defining perceptions in your companies’ interests – it will be done for you, and you won’t like the results.  In an era where a viral publicity error can cost millions of dollars, why take risks?


Do you have strategies in place with policies and procedures for EVERY level and function of your company?

CLS Global Digital Strategy for Executives

The Executive Awareness Program is a program for C level executives to gain insight into the business opportunities, threats and organizational aspects of a corporate social media engagement as well as details about strategic measures to stay ahead of competitors and market trends, including how to validate metrics and measurements in order to drive accountability. We specifically designed the program to help corporate management teams understand the holistic big picture perspective and be empowered to create a cross functional (silo) social media strategy.

Our program can be done as a custom training and education series, or combined with one of our enterprise service offerings.   We will show you how the new paradigm and social media market affects:

  • Investor Relations, Finance, Board Relations
  • Competitive Intelligence
  • Trend and Crisis Management
  • Product Management and Development
  • Project Portfolio Management
  • Service and Support
  • Marketing, Research, Communications, Advertising, Brand Management
  • Sales and Customer Management
  • Logistics and Procurement, Supply Chain Management, Transportation, Facilities, Real Estate
  • Human Resources / Human Capital / Recruiting / Organizational Development
  • Legal, Intellectual Property Management