Hospitality

Unlike many firms, we think a little outside the box when it comes to hotel marketing. To us, it isn’t about booking a hotel room: it is about a destination, an adventure, a stress free business trip.

We know that they are hundreds of ways to drive customers to your door using discounts and cost-savings statements, but we don’t believe in discounting your brand.
We believe in marketing our client businesses as top-quality, top-performing, and best-in-class. This means providing the details to the extra services that really make a difference to your guests, including the customer service they receive (both in the real world and online), the peace of mind they have when they fall asleep, and the friendly faces that will help them enjoy their stay.

We also believe in using new technology to drive business results.

Some of the services we offer the hospitality industry:

Localized Search Engine Marketing: we know what keywords drive results, in fact we’ve compiled list of the top 10000 hotels around the world to see what top-performing sites focus on. Using our strategic understanding of the marketplace, we can tactically apply keywords to bring qualified prospects to your hotel.
Search Engine Conquesting: most hoteliers know a few keywords on search engines drive a bulk of business. Our conquesting service targets a select few keywords so that our clients can show up on a multiple number of results for a single keyword.
Conversation & Listening Analysis: we offer several different services to our hotel partners to track conversations happening on the web, both from a competitive and customer service standpoints. We can alert you to when your hotel has an issue to address, or let you know when an opportunity to address your competition’s clients appears.
Social Media Development: we will examine your needs and the target market you serve, recommending, strategizing, and tactically applying social media services where they make business sense. Unlike many “social media firms”, we don’t push a “one shoe fits all” product and we will make sure that your social media efforts are sustainable, effective, and integrated with your entire business effort.
Conference Web Services: we offer a full range of conference services, ranging from broadcast teams for video blogs to membership base sites for online networking before and after events. We can cover events with live-streaming interviews, coordinate private industry panels, and even setup local travel guides for attendees to maximize their visit.
Local Guide Sites: for destinations that have attractions nearby, our local guide sites can be setup to collect information about specific neighborhoods, cities, events, conversations, reviews and more. Such guide sites allow your hotel brand to provide additional information to guests as they visit, and allow hoteliers to gain additional exposure with topical conversations or search engine optimization.
Content Management Systems: handling overall site design, we know that every single event represents an opportunity to leverage search engine optimization and online syndication to attract qualified visitors. We implement easy to use platforms that allow for customized features based on your needs, ranging from visitor tracking, employee boards, event calendars, and more.
Content Analysis and Optimization: by utilizing a proprietary analysis system and dozens of measurement tools, we can identify what visitors and events attract attention, see areas of concern, and make tactical changes to improve results. Clients have access to real time stats, along with weekly, bi-weekly, or monthly analysis as selected in our service agreement.
Search Engine Marketing (PPC) : filling rooms and event space in an expedited manner is a mission critical service for many staffing firms. Knowing how to launch quick campaigns across top search engines (Google, Yahoo, Bing) and social media portals (Facebook, Linkedin, etc) allows hoteliers to maximize results.
Reputation Management for Business: hoteliers and destination sites can benefit from our reputation and brand management services, protecting and repairing valuable online reputation and brand assets. *Ask our experts how online reputation affects conversion rates for upcoming events, and how damaged online brand can radically drive up marketing cost.

*We do not publish lists of our hotel clients, why you ask? The simple truth of the matter is that anyone with an advanced understanding of online platforms can compile a list of clients using this information. We consider our hotel partners to be extremely competitive in regards to online marketing and do everything in our power to make sure that results we attain for our clients (and the results we drive for them) is not compromised by other competitive hotels.