Motorsports

“As a marketing vehicle, motor racing is a proven winner.  No sport attracts more corporate sponsorship dollars. Of the estimated $3.2 billion spent on sports sponsorship last year, 25 percent was directed towards auto racing. Racing is regarded as an exciting, glamorous, unique and effective marketing tool.” 

-United States Auto Club FF2000 Media Guide

Today, more than ever, Motorsports sponsorships are being challenged.  As corporate budgets continue to tighten and more focus surrounds the “ROI”, (return on investment), sponsors will demand more bang for their marketing buck before they sign on for a sponsorship ride.

Historically, when Chevy won on Sunday, they sold cars on Monday.  Today, competition is much more fierce within the motorsports industry.  It takes millions of sponsorship dollars to win with the right talent in place.  Simply put from the consumer side, consumers buy winning products.

Just this year a company doubled their revenues since tapping into the loyal motorsports fan space strategically.  This is all before they started to leverage multiple online channels, online communities and social media strategies.  Utilizing these methods will enable this company to double its revenues once again.

Today, not being on top of your online game on race day is like starting the race at the back of the field with 7 cylinders, you will not win; won’t even come close.  Knowing the online facts and strategies to winning online and driving greater profits will be the primary objective for every team owner and sponsor going forward.

CLS Global’s Digital Media team helps corporate sponsors and Motorsport teams maximize their investments and sponsorships by leveraging online channels that drive profitable and measured results.  We answer ROI metric questions against the investments.  We leverage light weight technology to engage consumers with their favorite products, teams, and drivers.