Recruiting
Even the Headhunters Face a Double-Edged Sword. Kevin Kelly, CEO of executive search giant Heidrick & Struggles International, says his industry’s business model “is broken.” Beyond the economic downturn, high-cost headhunters are losing assignments as client companies take advantage of free online networking services. This is one example of how social media has completey changed the direction of a business.
A global executive search firm with a 95% core focus on executive search for Fortune 500’s, now offering “Leadership Advisory Services” with their search business too? Perhaps this is a sign of the interim executive model coming to fruition more quickly here in the United States, just as it is a common practice in the UK today.
We at CLS Gobal realize that recruiters face special challenges that are dependent on industries they serve and the types of positions they work with, flavored with a niche need to create business brands that leverage powerful personal relationship networks.
With a team that has over a decade of online recruiting experience ranging from directly working on projects with Monster, JobBankUSA, and Jobster: CLS Global’s staff has the expert understanding of full-cycle recruiting needs.
Some of the consulting services we offer to recruiting and staffing firms include:
- Content Management Systems: Ranging from handling your new site to job posting systems, we know that every single job opening represents an opportunity to leverage search engine optimization and online syndication to attract qualified candidates. We implement easy to use platforms that allow for customized features based on your needs, ranging from candidate tracking, job posting boards, event calendars, and more.
- Content Analysis and Optimization: by utilizing a proprietary analysis system and dozens of measurement tools, we can identify what positions or candidates attract attention, see areas of concern, and make tactical changes to improve results. Clients have access to real time stats, along with weekly, bi-weekly, or monthly analysis as selected in our service agreement.
- Search Engine Marketing (PPC) :finding high-quality candidates in an expedited manner is a mission critical service for many staffing firms. Knowing how to launch quick campaigns across top search engines (Google, Yahoo, Bing) and social media portals (Facebook, Linkedin, etc) allows recruiters to quickly fill important roles.
- Reputation Management for Business: recruiting firms and client side businesses can benefit from our reputation and brand management services, protecting and repairing valuable online reputation and brand assets. *Ask our experts how online reputation affects recruiting for college level and higher roles, a damaged online brand can radically drive up the cost of recruiting/retaining top candidates.
- Reputation Management for Professionals: we understand the value of personal reputation online. Just like having a criminal record or a bad credit report, a single negative remark on a website can make it impossible for a good candidate to land the perfect job, while a poor review of a recruiting professional can cause a complete loss of business. We can mitigate this damage and set you (your clients, your candidates) on the right path.
- Integrated Mailing Solutions: we have partnered with a top-rated e-mail provider to offer mailing list services with extensive features that are affordable for all levels of business. This includes the ability to integrate directly with your website analytics to see impacts of you mailing efforts, see open rates, create automatic drip e-mail campaigns, and more.
Smart recruiting through social media is a make or break proposition for recruiting and staffing firms today. Companies are searching for far greater value add than just a set of skills. They are searching for the competitive advantage, top grading their existing workforce, hiring the best of the best. The recruiting and staffing firms who understand where the passive, top talent is interacting online and how to communicate with them through the various channels, social media platforms and outlets will win the business in today’s competitive and commoditized marketplace.







