Interactive and Social Media Development

The shift from traditional marketing to digital marketing is accelerating as a result of economic pressures and the recognition that we have entered an age where consumer content and control affect the location and types of communications. While many companies are just starting this shift, we have been involved in online business strategies, marketing and social media since 1996.

Knowing where relevant audiences are and compelling them to take action is no simple task. New technology, user trends, and perceived value statements change on a daily basis. Marketing, public relations, customer service, brand, and reputation are all combined into complex communication structures online. Strategic analysis is directly aimed at specific and actionable details that may be causing long term damage or preventing your business from properly leveraging resources.

Our focus centers around several main service offerings:

Digital Business Strategy Development – comprehensive (Executive and Cross Functional
Online Competitive Analysis and Business Intelligence
Online Marketing – Auditing, Strategy, Product Development, Campaign Management
Brand & Reputation Management

The shift from traditional marketing to digital marketing is accelerating as a result of economic pressures and the recognition that we have entered an age where consumer content and control affect the location and types of communications. While many companies are just starting this shift, we have been involved in online marketing and social media since 1996.

Knowing where relevant audiences are and compelling them to take action is no simple task. New technology, user trends, and perceived value statements change on a daily basis. Marketing, public relations, customer service, brand, and reputation are all combined into complex communication structures online. Strategic analysis is directly aimed at specific and actionable details that may be causing long term damage or preventing your business from properly leveraging resources.

As experienced online communicators and technology experts with extensive business development understanding, CLS and partners offers competitive and audit analysis services that include many connective issues that typical executives place outside of the “online arena.” While some firms only examine online data from search engine optimization and online lead conversion; we do that PLUS address associated items such as recruiting, prospect pipelines, team collaboration, lifetime customer value, crisis management, workforce reductions, reputation management, and industry trending that can lead to significant improvements in business investments. Yes, we work in both online and offline marketing spaces – specializing in integration.

We work not only with your team, but as your team. Our consultants have contributed to successful online business campaigns since 1996. Results are quantitative, measurable achievement toward your business or organization objectives. CLS provides actionable consultation based on marketplace understanding.

Not knowing how budget is interacting across the competitive landscape or if it is “bleeding out” across different department projects is a result of trying to keep pace with evolving environments. Without a comprehensive perspective – it is easy to lose market leadership and results.

The opportunities we focus on highlighting for an enterprise level corporate client are typically:

Competitive intelligence gatheringDemand generation
Awareness Generation (Word of Mouth, influencers etc.)
Sales Enablement
Community engagement
Marketing operations efficiencies and consistencies
Digital Marketing Intelligence, Knowledge Management, CRM Integration
Executive level strategy and policy development, Functional level strategy and online roadmap development

Investors, Venture Capitalists, Private Equity Firms, Angels – due diligence and efficiency management
Corp Strategists/Execs: CEO, CMO, COO – setting strategic direction
Sales/Sales Support/Field Readiness marketing- revenue responsibilities
Product Marketing- revenue responsibilities
Corporate Marketing- revenue responsibilities
Product Management
Operations, Legal, Human Resources
Product Development (social media feedback and pull marketing customer interaction)
Individual Executives and Management (Brand & Reputation Management)