Competitive Intelligence and Analysis

A digital marketing status and gap analysis immediately provides value by producing a data driven stream of online competitive intelligence; beginning with basic questions around analysis and measurement, along with strategic review and tactical technical recommendations. Reports typically cover five to twenty companies in the specific industry, with information about trends occurring in the online space and how businesses are interacting with it.

Where am I today?
Where do I want to go?
How will I measure progress, cost effectiveness and get there quickly?

Our analysis services are unique perspectives into the industry and how each business is interacting in an extremely complicated online marketplace. It is essential to realize that one critical element can mean the difference between failure and success. By understanding where and when competitive companies place themselves, like-minded companies can tactically choose to leverage gaps in placement or more effectively go head-to-head with valuable insight for quick maneuvering.

Our pricing for Competitive Analysis includes several hours of consulting time per company report, going over the detail and educating recipients as to specific implications, risks, and opportunities that are immediately actionable. A typical report per company is five to twenty pages, complete with data sources and spreadsheets for further analysis.

One of the highest values we can offer is the ability to provide a level of market intelligence rivaled only by some of the most widely respected and expensive market research firms. Basing your future plans on the failure and success made by your competitors allows you to tap into hundreds of thousands of dollars in free education and R&D at their expense. (Often presenting an immediate value of over $10k)

Few companies provide this level of Web 3.0 pre-project analysis, digital market intelligence and consultative horsepower.

The data points are customized to your business or competitive needs however typically include:

Demographic Info
Site Traffic and conversion methodologies
Push Marketing Analysis
Pull Marketing Analysis – Social Media
Keyword Information
Past & Current Projects
Search trends
Pre-existing online groups
Influencers and industry movers
Competitive holes information gaps
Market intelligence and discovery – competitive projects and initiatives
Vulnerabilities/Risks

Immediate Value

Decrease marketing timeline
Spend budget with tactical insight – Comprehensive online marketing, PR and Marcom alignment
Clear implementation path – SEO, SMO, BRM, SMM, UX, Ad campaign integration, CRM
Cost reductions – Leverage existing data
Explore first mover opportunities