Interactive Business Disciplines

CLS Global has expertise and demonstrable success metrics in the following areas of Web 2.0  and Web 3.0 implementation, and we specialize in the cross discipline coordination in order to produce maximum results. These are individual techniques and single point tactical approaches to digital marketing. Only when they are integrated into a comprehensive digital marketing and social media strategy is the economy of scale experienced. Alone and semi-implemented, they can represent a cost burden.

Don’t let people throw “success” metrics at you without being able to question their origination. You may be spending far more money and effort for phantom results than you realize.

  • Search Engine Optimization – Search Engine Marketing
  • Social Media Optimization
  • UX/UI and Site/Portal Development

Web Philosophy and Business Perspective – Our Value to You

  • We know how to produce end to end experiences that result in maximum conversion and customer retention.
  • Our perspective is that Search Engine Optimization, Social Media Optimization, and website or portal User Experience (behavioral designs), and PRO (Public Relations Optimization are just a few of many tactical implementations that can be used to facilitate web traffic and transaction conversion. We drive economies of scale through comprehensive planning and tactical implementation that is based on provable data, not guesswork.
  • When utilized as part of a comprehensive digital marketing strategy these can be extremely effective, however a more typical situation is one where one or several of these methods has been launched in isolation – without an umbrella digital marketing strategy in place. Even sophisticated companies who have been told they “have things covered” have discovered that they actually have gaps and opportunities they were unaware of. The result is often higher expenses than necessary for equal or greater results, which is critical to consider during a shift toward a consumer controlled marketplace and move from traditional media channels to digital marketing.
  • Our experts and partners come from companies such as Microsoft, Google, Amazon, Yahoo, MSN and have proven depth and breadth in both marketing and web related software technologies, including web services, off and on portal data warehousing, and mobile media platform development for AT&T, T-Mobile, Verizon, Virgin Mobile UK and others. Our leads have been involved with enterprise grade technology project management and marketing for over 2 decades, and several were instrumental in the specific internet technologies that we now take for granted, server architecture, browsers, search engines, social media platforms, communication applications…and our leads have experience at director and VP level with interactive marketing and web development companies. In short – we know what we are doing, and how to stay relevant.
  • What this means to you is that we are passionate about staying on top of current and future technologies with regard to evolving markets, and changes that are occurring that affect your business. Our connections are with the people who know what search engine calculations are changing and when, which offers a distinct advantage over any PR or Agency approach to digital marketing and social media. (We are also board advisors or connected with advisors to emerging social media companies that will affect your future.)

User Experience, Behavioral Design and Website/Portal Development

Websites are more than html pages and yellow pages on the internet. They represent the interface and persona of your company, the interaction and electronic engagement of your activity funnel relative to revenues.

“User Experience”, often abbreviated “UX”, is the quality of experience a person has when interacting with a specific design. This means that the behavior, tracking, and flow of your unique and repeat visitors on your online properties can be controlled and managed. Additionally, your brand equity be enhanced and maintained effectively with good design practices. Good design promotes solid handoffs to various departments; tight integration with your CRM workflow allows for customer support, increased engagement, tighter customer relationships and higher transactional results.

“User Experience” may be defined by, and the responsibility of, very different departments from organization to organization: in some organizations, it is owned by marketing; in others, it falls under information technology (IT). Then, from a solutions perspective, some organizations base their “User Experiences” around the research and academic-based approaches of human-computer interaction (HCI); others treat interface and/or product design as the source for “User Experience,” while still others let marketing or IT drive it.

At CLSGlobal, our belief is that the discipline of behavioral design MUST be tightly integrated with your digital marketing, social media, Marcom, and site conversion strategies. If one component is working at cross purposes, the traffic that you have worked so hard to get may be disappearing, or worse – going o a competitor. When someone approaches you about revenue enhancement and conversions – come talk to us FIRST.