Search Engine Optimization – Search Engine Marketing

Search Engine Optimization and Business Strategy Development

Design your website to align with your digital roadmap – put it to work for you as a customer draw and communications device.  

Where Does Your Web Site Rank on the top Search Engines?
Do your results match your business goals?  Can you measure ROI?

Search Engine Optimization begins with web site optimizaton which is making sure your web site is search engine friendly and that it meets the criteria for maximum exposure on the Internet. Search Engine Optimizing your web site for prominent search engine placement has become a fundamental component of any online business plan.

We understand that Web Site Optimization and Search Engine Optimization is a process that requires dedicated planning and apllication of a strict methodology, NOT a one-time project or ad hoc approach.

 
Why is Optimization & Search Engine Marketing important?

Google, Bing, and Yahoo (powered by Bing) control over 94% of inquiries on the internet. 
85% of qualified internet traffic is driven through search engines, however very few search engine users ever scroll past the first two pages of results. This means that 85% of any web site’s potential traffic & online revenue comes from no other source except a first or second page appearance on the most popular search engines (SERP – Search Engine Results Pages). If your web site is not optimized for these indexes and individual calculations, it is unlikely that you will have an increase in visitor traffic.  Without a linkage campaign, the search engines will fail to determine your site and pages as “relevant”, opting to rank someone else’s pages higher on SERPS. There are many other smaller search engines and there are always new calculations being used by search engines, which require a program of constant monitoring and maintenance.  
Search Engine Optimization (SEO) – how do we deliver proven results?
Search engine visibility is both an art and a science.  There are numerous techniques used, together with constant evaluation and change management in order to adapt to new practices and search engine evolution.  Here are a few of the methods we use:
• Business goal assessment and strategic roadmapping
• Regular interviews with search engine development teams and program owners
• Dedicated staff who are accountable for changes in search engine algorithms and standards
• Intelligence – research into properties, brands, competitive landscapes and trending
• Research into relevance, search popularity and competition of keywords, optimization of mix for best targeted exposure. Keyword density and analysis monitoring. Independent validation.
• Holistic website design and page code practices for maximum search engine indexing and optimization for search engine submissions. Independently verifiable keyword ranking reports broken down by individual search engines.
• Linkage campaign development, monitoring and maintenance for maximum relevance.