Digital Media – Online Advertising
Targeting your customers through various online vehicles is an part art and part science. It’s one thing to advertise to your targeted audience in a general traditional “push” form, but it’s another when you target through other means such as reverse proxy, which enables all tracking too, to create a more robust campaign with measured results. Online advertising is big business. The beauty today is, the little guys can now compete directly with the Fortune 500’s such as Geico Insurance. Geico spends over $200 thousand dollars per day on paid search advertising to dominate their space online.
So how would we help a smaller firm compete against Geico online? In this example, we’ll execute a strategic paid search campaign coupled with an organic search engine optimization strategy leverage other tools and techniques to include social media optimization as well.
Online, Targeted Advertising
CLS Global’s advertising platform brings order to the disjointed Internet by connecting advertisers, publishers, and creative solutions providers together on one platform. Wherever customers are online, we help businesses find them with the broadest reach of local, regional, national and global digital media, a dedicated force of local Internet Marketing Consultants, and technology that continually optimizes results.
Search Engine Advertising. Display Advertising. Tracking and Analytics. Mobile Advertising. Search Engine Marketing. (See more information on Mobile Advertising below)
Connecting advertisers, publishers, and creative solutions providers together all on ONE PLATFORM aggregating the following platforms….
Mobile – targeted advertising
There are 400M mobile Internet users worldwide, (according to eMarketer), and within four years this number is expected to double. Mobile ads allow you to target this large and growing audience while they’re on the go.
Customized to fit your needs.
- Reach Google’s mobile search and content networks
- Track impressions, clicks, and conversions
- Target by country, language, and mobile carrier
- Direct prospects to your business phone, your mobile site, or both
- Build your own mobile site
- Manage online and mobile ad campaigns from one account
Reverse Proxy
Reverse Proxy is what enables us to track all activity generated from your ad without ever needing to contact your webmaster. Campaigns go live faster, website conversion gets a boost – and you don’t have to lift a finger.
Conversion-based Optimization
Our campaign management team leverages proprietary technology that learns over time which keywords and sites drive the best performance for your campaign. Then, this technology automatically shifts more of your ad dollars twice daily towards those elements.
Engagement-based Optimization
As users interact with your display ad, our technology keeps a close eye on the sites that result in higher conversion rates. Then it automatically allocates your budget by steering ad dollars towards the sites that are most cost-effective in bringing people to your business. Each ad dollar goes further and your campaign just keeps getting better.
Remarketing
In a nutshell, Remarketing is a marketing tactic that works by showing your display ad to potential consumers who have previously visited your site through any of your CLS Global ads. By targeting users who have already expressed interest by visiting your site, Remarketing reinforces your brand wherever they are online. Then Remarketing can bring potential customers back to your site which enhances your search engine marketing investment and moves the consumer closer to a sale.
Tracking and Reporting
We track all campaign activity and deliver data in detailed reports so you can evaluate true ROI at a glance with interactive graphs and charts. And because they’re available 24/7, you get the metrics you need whenever you want them.
Call Recording
Our unique Call Recording feature lets you listen to the full duration of each call generated by your CLS Global’s ad campaign. You and your Internet Marketing team can log on, listen and rate calls, or find a specialist at the CLS Global who can help you discover new ways to boost training – and conversion. We’ll even keep recordings online up to 90 days so you can match them with caller details and deliver the best customer service possible.
Mobile Advertising (3 Billion Apps Downloaded)
Apple today announcedthat users have now downloaded over three billion iPhone and iPod touch applications from the company’s App Store since its July 2008 launch.
“Three billion applications downloaded in less than 18 months — this is like nothing we’ve ever seen before,” said Steve Jobs, Apple’s CEO. “The revolutionary App Store offers iPhone and iPod touch users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.”
With the App Store having reached two billion downloads just over three months ago, the new milestone represents continued acceleration of growth for the store as Apple’s handheld devices continue to attract significant numbers of customers. The App Store continues to be available to customers in 77 countries, offering applications in 20 categories.
Over 45 Million iPhone & iPod Touch Users Worldwide today.
So, are you considering Mobile Advertising? eMarketer forecasts that worldwide mobile marketing and advertising will reach $19 billion by 2012.
Gartner estimates the worldwide mobile advertising market will be worth more than $12 billion by 2011.
The Mobile Entertainment Forum (MEF) expects the U.S. market for ad-funded mobile entertainment will grow to $336.35 million by 2013.
ABI Research reckons the global mobile marketing industry was worth $1.8 billion in 2007 and is expected to grow to $24 billion by 2013.
Frost & Sullivan says the mobile advertising market in the U.S. is going to generate $2.1 billion in revenue by 2011.
Still considering Mobile Advertising? Below you will find various Mobile Advertising examples and options to select from. As for mobile tracking and analytics, we use individual tracking codes which points to the URL of your choice – essentially follows and records user interaction with a particular landing page, event, campaign or conversion.
Contact us at advertise@clsglobal.net for your customized online budget reccomendation and keyword traffic estimation today!
